Index Guidance for
Visual Assets
Tonality
documents for business development, enterprise (reports, special decks etc)
documents for a general (unspecified) audience
documents for related to Social Media and community
Logo
Use black logo on white backgrounds and white logo on black backgrounds.
The Index logo is based on 2 parts - the stylized head of an owl and the word Index. It should always be clearly and have enough space for other elements.
Colors
Index Coop has colorful accents on neutral and dark base tones, which hint to its personality. Its range of color accounts represents the wide diversity of its community and products. Yellow and red tones: warm, welcoming, active community. Purple: agility, dynamism and a bit of mystique. And, blue and green: commitment, organization.
IC-yellow
IC-red
IC-lazurite
IC-blue
IC-malachite
IC-black
IC-apricot
IC-periwinkle
IC-moroccan blue
Use primaries for highlighting aspects and secondaries for backgrounds or other big spaces. Use black for text or elements on colors or on white. And white for general backgrounds and or text with primaries as background.
Colors - Range Of Use Cases
less color, a lot of black, no mascot, only monochrome index logo
use colors where needed and if reasonable mascot, pictures, graphics, pictograms
use colors and mascot, no big pictures, but graphics, icons etc.
documents for business development, enterprise (reports, special decks etc)
documents for a general (unspecified) audience
documents for related to Social Media and community
Font & Writing
Plex is the Index Coop font. It was once designed for IBM. These are the main features:
It is freely available to all, just like DeFi.
It offers 8 weights and different styles like Sans, Serif in Roman and Italic and Mono.
All european languages are supported (extented latin) and furthermore font systems like Hebrew, Thai, Devanagari, Arabic, Korean, Cyrillic, Greek.
Furthermore the font is under constant development.
But the most important thing is the look. IBM Plex tries to combine many features that we also share as a DAO. It tries to be a medium between people and machines, between the natural and the engineered. The emotional and rational. The classic and the cutting-edge. It has an outstanding functionality and a cultivated appearance.
Text Formatting
Use the Sans as standard font style. Use weights like bold or italic to highlight.
For longer texts you can also use serif font style. It is better for reading like you know form books or magazines. You can also use Mono if quote code.
Writing & Languages
English is the second language for many international users. Therefore, there will probably be a stronger acclimation to US-American English. Therefore one should orient oneself by this. So our international users can find their way around equally well.
You can also download the Plex font for different writing systems.
IBM Plex can be freely used for any purpose. It is already integrated in many systems. For example, in Google Workplace, Adobe Creative Suite, Figma or Canva.
You can also download the latest version at Github
https://github.com/IBM/plex/releases/latest
It is also available on Adobe Fonts and Google Fonts.
For further information, please visit https://www.ibm.com/plex/concept/
Tokens
Index Coop
INDEX
DeFi Pulse Index
DPI
Metaverse Index
MPI
BTC 2x Flexible
Leverage Index
BTC2X-FLI
ETH 2x Flexible
Leverage Index
ETH2X-FLI
Bankless BED
Index
BED
Data Economy Index
DATA
Bankless DeFi Innovation Index
GMI
The token design is the responsibility of the methodologists. It is therefore always to be weighed up in which context individual or several products are represented.
An example: An online advertising banner for DPI, should use the color & language of DPI, since the product itself is the focus here. Another example: A financial report of the Coop should reflect the identity of the Coop, since it is mainly about the Coop.
Mascot
Cooper is our mascot and friendly, ever-present face to everything at The Index Coop. Warm and welcoming, he or she (we don’t know yet ;-) is the icon we rally behind, post all over the web, and - hopefully - feature in more and more brand content.
Watch out for a video featuring Cooper near you soon!
Consult Coop #design
Lastly, this is a cooperative endeavor. We succeed together.
There is a group of designers in our Discord channel #design that can help with your design request.
Reach out, we are here to help.
Information is for educational and illustrative purposes only. The Index Cooperative is not engaged in the business of the offer, sale or trading of securities and does not provide legal, tax, or investment advice. Cryptocurrencies and other digital assets are speculative and involve a substantial degree of risk, including the risk of complete loss. There can be no assurance that any cryptocurrency, token, coin, or other crypto asset will be viable, liquid, or solvent.No Index Cooperative communication is intended to imply that any digital assets are low-risk or risk-free. The Index Cooperative works hard to provide accurate information on this website, but cannot guarantee all content is correct, complete, or updated.